I created “Feminine,” a group of women with diverse dance/acting skills and styles, but the talent was the only requirement. We traveled around Europe, performing in many music videos. I managed the group for almost 12 years and resumed writing again because I missed creating role models who looked like my friends and me.

I used my imagination and creativity to start writing a movie, which eventually became a pilot for a series. Finding people for the pilot was challenging but gratifying. The idea of starting my own agency nagged me in the back of my mind, realizing that there was so much talent in the Netherlands and Europe. However, there wasn’t an agency that catered the vision.

After conducting some research and discussing the various character ideas with many people, it was evident that talent required a platform to shine. My goal was to make talent feel like a talent because being yourself and using your talent is key to success.